Privacy Policy
Last updated: October 2026
1. Introduction
Rose Street Digital Pty Ltd ("Rose Street Digital", "we", "us" or "our") respects your privacy and is committed to protecting the personal information of our clients, customers, subscribers and website visitors.
This Privacy Policy applies to Rose Street Digital and Paid Ads Playbook, an educational brand operated by Rose Street Digital Pty Ltd.
It covers our websites and associated digital services, including:
We are committed to handling personal information responsibly and in accordance with applicable Australian legislation, including the Privacy Act 1988 (Cth), the Australian Privacy Principles where applicable, and the Spam Act 2003 (Cth).
This policy explains how we collect, use, store, disclose and protect your personal information, and how you can contact us about your privacy.
2. Personal information we collect
We may collect personal information when you visit our websites, enquire about our services, subscribe to our communications, complete a form, use our resources or purchase our products or services.
Depending on how you interact with us, the information we collect may include:
Your name, email address, telephone number and business contact details.
Your business name, website address, job title or professional role.
Information provided when requesting a quote, booking a consultation or enquiring about our services.
Information submitted through calculators, assessments, surveys, waitlists and other educational resources.
Business information voluntarily supplied through our tools, such as advertising revenue targets, average order value and website conversion rates.
Details of products, courses, resources or services you purchase or access.
Your communication preferences, subscription status and interactions with our emails.
Website usage information, including your IP address, browser type, device information, referring website and pages visited.
Where you purchase a product or service, payment details may be processed by a secure third-party payment provider. We do not ordinarily store full credit card details.
Some information we collect relates primarily to your business. Where that information identifies or can reasonably identify an individual, we treat it as personal information.
3. How we collect personal information
We may collect personal information when you:
Complete a contact form or submit an enquiry.
Subscribe to Rose Street Digital or Paid Ads Playbook emails.
Join an early-access list or waitlist.
Complete our Ad Budget Calculator or another interactive resource.
Request personalised results or download educational materials.
Purchase a product, enrol in training or engage our services.
Contact us by email, telephone, social media or another communication channel.
Visit or interact with our websites, online advertisements or digital content.
We may also receive personal information from third-party platforms and service providers where relevant to operating our business, delivering our services or responding to your requests.
Where reasonable and practicable, we collect personal information directly from you.
4. How we use your personal information
We collect and use personal information for purposes reasonably connected with operating our business and delivering our services.
These purposes may include:
Providing services and responding to enquiries
Responding to enquiries, preparing proposals, managing client relationships, delivering advertising management and consulting services, providing training and processing purchases.
Delivering calculators and educational resources
Processing information submitted through our Ad Budget Calculator and other tools to generate estimates, recommendations and supporting resources.
Our Ad Budget Calculator uses information such as your revenue target, average order value and website conversion rate to calculate illustrative advertising estimates. These calculations are intended for educational and planning purposes and do not guarantee advertising performance or profitability.
Providing Paid Ads Playbook education
Developing and delivering educational resources, courses, training programs, workshops and other learning opportunities for marketing professionals.
Email marketing and communications
Sending newsletters, practical marketing advice, educational resources, product updates, course announcements and other promotional information where we have appropriate consent or are otherwise permitted by law.
Improving our business and services
Understanding how our websites and resources are used, measuring marketing performance, improving our customer experience and developing new products or services.
Advertising and measurement
Measuring advertising effectiveness, analysing website interactions and displaying relevant advertising where permitted.
Business administration
Maintaining appropriate records, processing payments, managing our systems, meeting legal requirements and protecting our business.
We will not use or disclose personal information for unrelated purposes unless you have consented or the use or disclosure is otherwise permitted or required by law.
5. Email marketing, subscriptions and consent
We use email marketing platforms, including Klaviyo, to manage subscriptions and send communications on behalf of Rose Street Digital and Paid Ads Playbook.
When you subscribe to our mailing lists, you may receive communications relevant to the brand, resource or mailing list you have subscribed to.
These may include:
Practical Meta and Google Ads tips and insights.
Ecommerce marketing advice and educational content.
New calculators, guides and other free resources.
Paid Ads Playbook updates, course announcements and early-access opportunities.
Information about relevant products, services and training programs.
We seek appropriate consent before sending marketing communications, in accordance with the Spam Act 2003 (Cth).
Consent may be provided through an online subscription form, a clearly explained opt-in or another affirmative action that communicates your agreement to receive marketing. In limited circumstances, consent may be inferred where permitted by law.
Where practicable, we maintain records of how and when subscribers provided consent.
Submitting a form or requesting a resource does not automatically mean you have agreed to receive unrelated marketing communications. We explain the purpose of collecting your email address at the point of collection and seek marketing consent where required.
We may maintain separate subscriber lists for Rose Street Digital and Paid Ads Playbook. We will not assume that subscribing to one brand automatically authorises unrelated marketing from the other.
Calculator and resource emails
When you complete our Ad Budget Calculator or request another resource, we may use your email address to deliver your requested results, supporting materials and communications directly related to your request.
Where you have also agreed to receive marketing communications, we may send relevant educational emails and updates in accordance with your subscription preferences.
Unsubscribing
You can unsubscribe from our marketing communications at any time by:
Clicking the unsubscribe link included in our marketing emails.
Contacting hello@rosestreetdigital.com and requesting to unsubscribe.
We will process unsubscribe requests promptly and within the timeframe required by applicable law.
Unsubscribing from marketing communications does not necessarily prevent us from sending essential communications relating to a purchase, service or specific request.
We may retain limited information necessary to record and honour your unsubscribe preferences.
6. Paid Ads Playbook early-access list
Paid Ads Playbook is an educational brand developed by Rose Street Digital Pty Ltd.
When you join the Paid Ads Playbook early-access list, we collect information such as your name, email address and any additional details you voluntarily provide.
We use this information to:
Manage your early-access registration.
Communicate about the development and launch of Paid Ads Playbook.
Share relevant educational resources and practical advertising insights where you have agreed to receive them.
Announce upcoming courses, training opportunities and related products.
Better understand the interests and educational needs of our audience.
Joining the early-access list does not require you to purchase a product or enrol in a course.
You can unsubscribe from promotional communications at any time.
7. Third-party platforms and service providers
We use third-party providers to operate our websites, manage communications, deliver resources and provide our services.
Depending on how you interact with us, these providers may include:
Squarespace: Website hosting, landing pages and forms.
Typeform: Interactive forms, calculators, surveys and collection of responses.
Klaviyo: Email marketing, subscription management and automated communications.
Zapier: Connecting platforms and transferring information between services through automated workflows.
Google: Website analytics, advertising, campaign measurement and related services.
Meta: Social media, advertising, audience measurement and campaign reporting.
Payment processing providers: Secure payment and transaction processing.
Other professional and technology providers: Services supporting our business operations, accounting, reporting, customer management and technical infrastructure.
We share personal information with service providers where reasonably necessary to perform the activities described in this policy.
For example, when you complete our Ad Budget Calculator, your submitted information may be processed through Typeform, transferred between connected services and stored within Klaviyo to deliver your requested results and manage relevant communications.
These providers may have access to personal information according to the services they perform and their contractual arrangements with us.
We take reasonable steps to select reputable service providers and manage privacy and security risks associated with their use.
We do not sell our customer or subscriber mailing lists to third parties.
8. Disclosure of personal information
We may disclose personal information to employees, contractors, professional advisers, suppliers and service providers where reasonably necessary for the purposes outlined in this policy.
We may also disclose personal information:
Where you have provided consent.
Where necessary to deliver a product or service you have requested.
Where required or authorised by law, regulation, court order or another legal process.
Where reasonably necessary to protect our legal rights, customers, property or business systems.
In connection with a lawful business restructure, merger, acquisition or sale of business assets, subject to applicable confidentiality and privacy requirements.
We take reasonable steps, where required by applicable law, to ensure personal information disclosed to third parties is handled appropriately.
9. Overseas storage, processing and disclosure
Some of the technology platforms and service providers we use operate outside Australia.
As a result, personal information collected through our websites, forms, calculators, mailing lists and other services may be stored, processed or disclosed to recipients overseas.
The United States is a key location for overseas processing of information through our current technology providers, including Typeform, Klaviyo and Zapier.
Depending on the services and subprocessors involved, personal information may also be accessed or processed in other countries, including the United Kingdom and countries within the European Union.
The countries involved may change as our service providers update their infrastructure, subprocessors or business operations.
Where required by applicable Australian privacy law, we take reasonable steps before disclosing personal information overseas to ensure that overseas recipients handle that information consistently with applicable privacy requirements, unless a lawful exception applies.
These steps may include reviewing providers' privacy and security practices, contractual protections and data-processing arrangements.
You can contact us if you would like further information about our overseas information-handling arrangements.
10. Use of artificial intelligence and automated tools
We may use artificial intelligence (AI) and other automated tools to support certain business activities.
These may include:
Research, planning and development of educational content.
Drafting, reviewing and improving written communications.
Analysing information and identifying trends.
Supporting marketing strategy, reporting and business processes.
Developing resources, workflows and educational materials.
Improving internal efficiency and service delivery.
Where personal information is used in connection with AI-assisted tools, we take reasonable steps to consider the information's sensitivity, the purpose of processing and the privacy and security practices of the relevant provider.
We aim to limit the personal information shared with AI tools to what is reasonably necessary for the intended purpose and to use de-identified or aggregated information where practicable.
AI-generated information may be inaccurate or incomplete. We use appropriate human review and professional judgement when relying on AI-assisted outputs.
Automated calculators and resources
Some of our tools use automated calculations or predefined logic to generate results.
For example, our Ad Budget Calculator applies mathematical formulas to information you provide to produce illustrative advertising estimates and recommendations.
These calculations are not necessarily generated by artificial intelligence and should not be interpreted as a guarantee of future advertising results.
Where we introduce AI-powered tools that directly interact with website visitors or process their personal information, we will provide appropriate information about their operation and relevant privacy implications.
We will review our disclosures if we introduce automated decision-making processes that could reasonably be expected to significantly affect an individual's rights or interests.
11. Security of personal information
We take reasonable physical, technical and organisational measures to protect personal information against misuse, interference, loss and unauthorised access, modification or disclosure.
These measures may include secure third-party platforms, controlled account access, authentication procedures and appropriate management of our digital systems.
However, no method of internet transmission or electronic storage is completely secure.
Although we take reasonable precautions, we cannot guarantee absolute security.
12. Retention of personal information
We retain personal information for as long as reasonably necessary to provide our services, fulfil the purposes for which it was collected and meet applicable legal or business record-keeping requirements.
This may include retaining information needed to:
Deliver purchased products or services.
Manage client relationships and communications.
Maintain relevant financial, accounting and business records.
Honour email unsubscribe requests.
Respond to enquiries, complaints or legal obligations.
When personal information is no longer required, we take reasonable steps to securely delete or de-identify it, subject to applicable legal and operational requirements.
13. Accessing, correcting or deleting your information
You may request access to personal information we hold about you.
You may also ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.
We will also consider requests to delete personal information, subject to applicable legal and legitimate record-keeping requirements.
To make a request, please contact:
We may need to verify your identity before processing certain requests.
We will respond in accordance with applicable privacy legislation and explain any limitations or refusal where required by law.
14. Privacy complaints
If you have a concern about how we collect, use, disclose or manage personal information, please contact us.
Email: hello@rosestreetdigital.com
Post: PO Box 74, North Tamborine QLD 4272, Australia
We take privacy complaints seriously and will investigate and respond within a reasonable timeframe.
Where the Privacy Act applies and you remain dissatisfied with our response, you may be able to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
Further information is available at www.oaic.gov.au.
15. Website analytics, cookies and tracking technologies
When you visit our websites, we may collect certain information automatically, including browser type, device information, IP address, referring website and details of your interactions with our pages.
We may use cookies, tracking pixels and similar technologies to:
Support website operation and functionality.
Understand how visitors use our websites.
Measure website performance and visitor engagement.
Analyse the effectiveness of advertising campaigns.
Measure enquiries, signups and other conversions.
Improve our websites, resources and services.
Deliver relevant advertising or remarketing where permitted.
These technologies may be provided by platforms including Google, Meta and our website and email marketing providers.
Some cookies are required for website functionality. Others may support analytics, advertising or personalisation.
You can generally control or restrict cookies through your browser settings. Disabling certain cookies may affect website functionality or performance.
Third-party advertising and analytics platforms may also provide their own privacy settings and advertising preference controls.
Where consent is required for particular tracking technologies, we will seek that consent in accordance with applicable law.
16. Social media and third-party websites
Our websites may include links to third-party websites, resources and social media services.
These may include Instagram, Facebook, LinkedIn, YouTube and other external platforms.
When you interact with third-party websites or services, their own privacy policies and terms may apply.
Rose Street Digital Pty Ltd is not responsible for the privacy practices of external websites or services that we do not own or control.
We encourage you to review relevant third-party privacy policies before providing personal information.
17. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes to our business, products, services, technology providers or legal obligations.
The current version will be published on our website with its last updated date.
We encourage you to review this policy periodically.
Where required by law, we will provide additional notice or obtain consent before making material changes to how personal information is handled.
18. Contact us
For questions about this Privacy Policy or how your personal information is handled, please contact:
Rose Street Digital Pty Ltd
Operator of Rose Street Digital and Paid Ads Playbook
Email: hello@rosestreetdigital.com
Postal address: PO Box 74, North Tamborine QLD 4272, Australia
Websites: