You've been handed the ad accounts. Now What?
Practical Meta and Google Ads education for in-house ecommerce marketers who want to stop second-guessing their decisions and start managing paid advertising with confidence.
Whether you're building campaigns, reviewing results or trying to explain ROAS to your boss, Paid Ads Playbook is here to help you make sense of it all.
We're building something for you.
Join the early access list for practical paid ads insights, helpful resources and first access to what's coming.
Sound familiar?
You've got responsibility for your brand's advertising, but that doesn't necessarily mean you've been given the training to go with it. Maybe you're:
Managing Meta or Google Ads alongside a dozen other marketing responsibilities.
Unsure which campaign metrics actually matter.
Struggling to decide which ads to keep, pause or scale.
Being asked to recommend budgets or explain results to your manager.
Spending more time asking ChatGPT or Claude how to do things than actually doing them.
You're not expected to know everything. But you deserve to know where to start.
Learn the strategy behind the ads.
Paid Ads Playbook is being created to make paid advertising more approachable, practical and a whole lot less overwhelming.
We're developing educational resources and training to help in-house ecommerce marketers:
Understand the numbers
Get comfortable with budgets, ROAS, CPA, conversion rates and the metrics that influence advertising performance.
Make better campaign decisions
Learn how to review performance, identify opportunities and confidently decide what to optimise next.
Build practical advertising skills
Understand campaign structure, targeting, creative testing, tracking and the everyday decisions involved in managing Meta and Google Ads.
Think more strategically
Move beyond simply running ads and understand how paid advertising fits into the bigger ecommerce picture.
Hi, I'm Sara!
I'm the founder of Rose Street Digital, an ecommerce paid advertising consultancy specialising in Meta and Google Ads.
I've worked in marketing since 2006, and I know what it's like to be the person expected to figure things out as you go.
Today, I spend my days managing advertising for ecommerce brands, analysing campaign performance and helping businesses make smarter marketing decisions.
I'm creating Paid Ads Playbook to share the practical knowledge, frameworks and lessons I've learnt along the way.
Less guesswork. More confidence. Better decisions.
Paid Ads Playbook is in development, and I'd love you to be part of it.
Join the list to hear about new resources, practical advertising tips and upcoming training opportunities.
Ready to feel more confident managing paid ads?
You'll receive Paid Ads Playbook updates and occasional practical marketing emails. Unsubscribe anytime.
Paid Ads Playbook is an education initiative by Rose Street Digital.