You’ve been handed the ad accounts. Now what?
A 6-week live program for in-house ecommerce marketers who want to manage Meta and Google Ads with confidence. Founding round starts February 2027, with limited spots.
Less guesswork. More confidence. Better decisions.
〰️
Less guesswork. More confidence. Better decisions. 〰️
What is this?
Paid Ads Playbook is a 6-week live program that helps in-house ecommerce marketers understand what really drives paid ads performance. You’ll learn how to make confident campaign decisions, plan budgets around your brand’s real numbers and explain results to your manager, so you can stop second-guessing and start leading your brand’s advertising.
Does this sound familiar?
You’re managing Meta or Google Ads alongside email, socials, launches and the monthly report.
You inherited the ad accounts (or the agency relationship) without any real training.
You’re not sure which metrics matter, or whether a 3x ROAS is good or bad for your brand.
When results dip, you can’t tell if it’s the ads, the creative, the website, the offer or the tracking.
You’ve been asked to recommend next quarter’s budget, and you’re not sure where to start.
And if nothing changes? You keep following the platform’s recommendations and hoping for the best, budgets get set by guesswork, and those conversations with your manager don’t get any easier.
Imagine if…
You opened Ads Manager and knew exactly what to look at first.
You knew the ROAS and cost per acquisition your brand actually needs to be profitable.
When results dropped, you had a clear process to find out why.
You walked into your monthly meeting with a budget recommendation you could back up with numbers.
Because you can. And I’ll show you how.
The Paid Ads Playbook framework
01 UNDERSTAND
Learn how Meta and Google Ads really work today, and the numbers your brand needs to be profitable.
02 BUILD
Set up tracking you can trust and structure Meta and Google campaigns for ecommerce.
03 DECIDE
Read results, troubleshoot performance and plan budgets with confidence. The result: you understand not just what to do, but why, and can explain your decisions to anyone.
What’s inside: 6 weeks, 6 live sessions
Week 1: How paid ads make money. Meta vs Google, how automation like Advantage+ and Performance Max works, and calculating your break-even ROAS and target cost per acquisition.
Week 2: Tracking you can trust. The Meta pixel and Conversions API, Google Ads conversions and GA4, and why the platforms never agree with Shopify.
Week 3: Meta Ads strategy. Account structure, budgets, the learning phase and a simple creative testing framework you can brief your designers on.
Week 4: Google Ads for ecommerce. Merchant Center and your product feed, Shopping and Performance Max, and brand vs non-brand search.
Week 5: Reading results and troubleshooting. A step-by-step process for when performance drops, when to make changes (and when to wait), plus a live account teardown.
Week 6: Budgets, scaling and stakeholders. Forecasting, planning around EOFY, Click Frenzy and Black Friday, and presenting results to your manager. You’ll finish with a 90-day paid ads plan for your brand.
Bonus: AI for paid ads. Use ChatGPT, Claude or Copilot to brief creative, analyse reports and speed up your weekly workflow.
What’s included
6 × 60-minute live sessions on Zoom (recorded if you can’t make it), plus optional Q&A time each week
A practical task each week on your own ad accounts
Templates and tools: ad budget calculator, tracking health checklist, creative brief template, Google feed audit and monthly report template
A private community for your cohort
Bonus AI for paid ads module
Certificate of completion
Want more support? Upgrade to include two 1:1 account reviews with me and written feedback on your 90-day plan.
This program is perfect for you if:
✔ You’re an in-house ecommerce marketer responsible for Meta and/or Google Ads
✔ You’ve inherited ad accounts, or your brand is bringing advertising in-house
✔ You work with an agency and want to ask better questions
✔ You want to explain results and budgets to your manager with confidence
It’s not right for you if:
✖ You’re brand new to marketing and don’t have access to ad accounts yet
✖ You’re an experienced media buyer after advanced technical training
✖ You’re looking for a done-for-you service
✖ You want shortcuts or guaranteed ROAS
FOUNDING ROUND · MAXIMUM 12 MARKETERS
Right now, I’m running a founding round
✔ A small group, so I can look at your real ad accounts and give you personal feedback
✔ A founding price that won’t be offered again
✔ Delivered live in Australian time from February 2027, so you’re ready well before EOFY
Got a professional development budget? I can invoice your employer directly, and I’ll send you a simple email template to help you request the funding.
FOUNDING PRICE
$1,250
Full price will be $1,950
6 live sessions · recordings · templates and tools · cohort community · AI bonus module · certificate
Hi, I’m Sara!
I’m the founder of Rose Street Digital, an ecommerce paid advertising consultancy specialising in Meta and Google Ads. I’ve worked in marketing since 2006, and I know what it’s like to be the person expected to figure things out as you go.
I still manage live ad accounts for ecommerce brands every day, so everything I teach comes from what’s working right now.
Ready to make better paid ads decisions?
The founding round starts once 8 marketers are on board, which I expect to be February 2027. Questions? Email hello@paidadsplaybook.com