No agency budget? Let’s make your ads pay.
A 6-week live program for Shopify store owners who need paid ads to grow, but can’t justify paying an agency every month. Learn to run Meta and Google Ads yourself, with an expert in your corner. Founding round starts February 2027, with limited spots.
Less guesswork. More confidence. Better decisions.
〰️
Less guesswork. More confidence. Better decisions. 〰️
What is this?
Paid Ads Playbook is a 6-week live program that teaches Shopify founders to run profitable Meta and Google Ads themselves. You’ll learn what to spend, what to test and when to change course, using your store’s real numbers, so every ad dollar has a job to do and you stay in control of your growth.
Does this sound familiar?
You know you need ads to grow, but you’re never sure if they’re making or losing you money.
Agency retainers cost more than your whole ad budget.
You’ve tried boosting posts and following YouTube tutorials, with mixed results.
You’re not sure what ROAS your margins need just to break even.
When sales drop, you can’t tell if it’s the ads, the website, the offer or the season.
And if nothing changes? You keep spending without knowing what’s working, cash gets tighter and growth stalls.
Imagine if…
You knew exactly how much you could spend to win a customer and still make a profit.
You opened Ads Manager and knew what to check first.
You could test new products and offers without burning cash.
You planned EOFY, Click Frenzy and Black Friday with a budget you actually trust.
Because you can. And I’ll show you how.
The Paid Ads Playbook framework
01 UNDERSTAND
Learn how Meta and Google Ads really work today, and the numbers your store needs to be profitable.
02 BUILD
Set up tracking you can trust and structure Meta and Google campaigns for your Shopify store.
03 DECIDE
Read results, troubleshoot performance and plan budgets with confidence. The result: you understand not just what to do, but why, so every dollar you spend has a purpose.
What’s inside: 6 weeks, 6 live sessions
Week 1: How paid ads make money. Meta vs Google, how automation like Advantage+ and Performance Max works, and calculating your break-even ROAS and target cost per acquisition.
Week 2: Tracking you can trust. The Meta pixel and Conversions API, Google Ads conversions and GA4, and why the platforms never agree with Shopify.
Week 3: Meta Ads strategy. Account structure, budgets, the learning phase and a simple creative testing framework, whether you shoot content yourself or brief creators.
Week 4: Google Ads for ecommerce. Merchant Center and your product feed, Shopping and Performance Max, and brand vs non-brand search.
Week 5: Reading results and troubleshooting. A step-by-step process for when performance drops, when to make changes (and when to wait), plus a live account teardown.
Week 6: Budgets and scaling. Forecasting, knowing when to scale (and when not to), and planning around EOFY, Click Frenzy and Black Friday. You’ll finish with a 90-day paid ads plan for your store.
Bonus: AI for paid ads. Use ChatGPT, Claude or Copilot to brief creative, analyse reports and speed up your weekly workflow.
What’s included
6 × 60-minute live sessions on Zoom (recorded if you can’t make it), plus optional Q&A time each week
A practical task each week on your own ad accounts
Templates and tools: ad budget calculator, tracking health checklist, creative brief template, Google feed audit and monthly report template
A private community for your cohort
Bonus AI for paid ads module
Certificate of completion
Want more support? Upgrade to include two 1:1 account reviews with me and written feedback on your 90-day plan.
This program is perfect for you if:
✔ You run your own Shopify store and need paid ads to grow
✔ You can’t justify an agency retainer, but don’t want to guess with your ad budget
✔ You’re already making sales with a product people love
✔ You want to understand your numbers, not hand them to someone else
It’s not right for you if:
✖ You haven’t launched your store yet
✖ You want someone to run your ads for you
✖ You’re an experienced media buyer after advanced technical training
✖ You want shortcuts or guaranteed ROAS
FOUNDING ROUND · MAXIMUM 12 FOUNDERS
Right now, I’m running a founding round
✔ A small group, so I can look at your real ad accounts and give you personal feedback
✔ A founding price that won’t be offered again
✔ Delivered live in Australian time from February 2027, so you’re ready well before EOFY
Prefer to spread the cost? Pay in 6 weekly instalments of $215 while you learn.
FOUNDING PRICE
$1,250
Full price will be $1,950
Or 6 weekly payments of $215
6 live sessions · recordings · templates and tools · cohort community · AI bonus module · certificate
Hi, I’m Sara!
I’m the founder of Rose Street Digital, an ecommerce paid advertising consultancy specialising in Meta and Google Ads. I’ve worked in marketing since 2006, and I know what it’s like to be the person expected to figure things out as you go.
I still manage live ad accounts for ecommerce brands every day, so everything I teach comes from what’s working right now.
Ready to make better paid ads decisions?
The founding round starts once 8 founders are on board, which I expect to be February 2027. Questions? Email hello@paidadsplaybook.com